The current instability of our economic climate is creating a new set of pressures and challenges for organizations. While almost every budget line item is being scrutinized for savings opportunities, one of the most common budget line items being cut is travel. This can create a challenge: how to keep an organization’s opportunity pipeline healthy, maximizing interactions with clients, stakeholders, and key areas of the business ecosystem; all while trying to travel less.

Looking for a way to cut travel budgets but not sales? Video conferencing keeps business moving and “green”

Video ConferencingThe current instability of our economic climate is creating a new set of pressures and challenges for organizations. While almost every budget line item is being scrutinized for savings opportunities, one of the most common budget line items being cut is travel. This can create a challenge: how to keep an organization’s opportunity pipeline healthy, maximizing interactions with clients, stakeholders, and key areas of the business ecosystem; all while trying to travel less.

There are several technologies that have been in the market for a few years, but were once considered inferior to having “in‐person”
meetings, or prohibitively expensive. Specifically, we are seeing a rapid increase in web‐based meeting tools, team collaboration software, and especially “next generation” video conferencing technology.

So what has changed with video conferencing? What has now made it such an accessible solution well suited for today’s economic challenges?

Video conferencing used to be expensive and often difficult to use. Now, by leveraging existing data networks, conferencing technology is more affordable and user friendly than ever. With the push of a button, anyone can interact with near life size high definition images of meeting participants. In fact, today’s video conference experience can be almost identical to being across the table in the same conference room. As an added bonus, many video conferencing systems now integrate with email and calendaring software.

So how might your organization benefit from video conferencing? Video conferencing technology can enable your organization to:

  • Connect "in person" at a moment's notice
  • Reduce time to market and make decisions faster
  • Reduce travel costs and associated productivity loss
  • Use resources more efficiently by making the right resource available at the right time in the right location
  • Build better relationships across distances and cultures
  • Realize greater productivity
  • Make your organization "greener" by traveling less

Bear in mind that a good video conferencing solution is more than just deploying cameras. It should be designed not only to be cost effective, but to also create an effective meeting environment. To do it well, there are considerations such as how to leverage your existing technology network, and how to set up your meeting rooms or maximum visual impact. Our team can help you design and deploy a video conferencing solution that is right.

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